IT STARTS WITH YOU
Independent craft isn’t a trend - it's a community. A narrative of local stories that survive on one thing: the people who choose it. When you drink local booze, you back the local farmers and makers who it make it all possible.
Black Label 10 Year Release
Limited Release
Read The Journal
Colin's Column
Drink Local Booze
Shop Local
WHY IT MATTERS
On this Small Business Saturday and everyday, some words to drink by:
For one, there are very few truly local products. Your farmer’s market blueberries might be grown in Mexico. Your Brooklyn-brewed beer might be coming from Utica. And local whiskey? It takes a fair amount of probing to find out that very little whiskey comes from the distilleries promoted on the label. Craft distilling is still in its adolescence and most of our peers are content to take the shortcut and buy from one of the big guys and hope you won’t ask the hard questions.
Maybe you don’t mind a little sleight of hand. All that matters is quality, you might say. After all, whiskey isn’t perishable like produce.
And local to New York is adjacent to a lot of the world in human geography. It is a place of great cultural exchange, so why would local matter? “Local” has become a shorthand for small and independent because of what it is not: available on every shelf in every store. Local is idiosyncratic. Local is unencumbered by corporate mandates. Local is individualistic and unconstrained. Local is maverick and ambitious. And we mean all of those things when we say Drink Local Booze.
It’s a suggestion, and a provocation.
Coffee Whiskey
Coffee Whiskey
Drink Local Booze Hat
Drink Local Booze Hat
American Single Malt
American Single Malt
Core Whiskey Gift Set
Core Whiskey Gift Set
Distiller's Proof Moonshine
Distiller's Proof Moonshine
Brooklyn Distillery Hat
Brooklyn Distillery Hat
Whiskey Castle Card (In-Person Gift Card)
Whiskey Castle Card (In-Person Gift Card)
JOIN US ON SMALL BUSINESS SATURDAY
and enjoy 10% off
If you are in NYC, we encourage you to stop by for Small Business Saturday. We’ll have special release for sale, food trucks, and a rare 10% discount on all our year-round whiskeys and gift sets*.
TEAMING UP WITH THE LOCALS
A LOCAL COLLABORATION
Coffee Whiskey is made in close collaboration with longtime Brooklyn Navy Yard neighbors Parlor Coffee. Obsessively crafted from a blend of Kings County’s finest whiskeys and Parlor’s exceptional ready-to-drink Cold Brew, our Coffee Whiskey sets out to define a more elegant and thoughtful flavored spirit.
Colin's Columns
10 Years in the making
Our Ten Year Black Label "Hazmat" Single Barrel Barrel Strength Straight Bourbon has a name so superlative it takes 10 words to convey this whiskey in its entirety.
The Holy Bible
In 1910, a distiller named George Garvin Brown wrote a book titled, The Holy Bible Repudiates “Prohibition.”
What Are We Doing here?
I’m a writer and distiller. Not an especially common combination.
